For Tactical Elites, we developed a high-performance eCommerce PPC strategy focused on scaling revenue for their tactical gear products while maintaining profitable ROAS. We optimized Google Shopping, Search, and Performance Max campaigns, improved audience targeting, and implemented advanced keyword segmentation to capture high-intent buyers. Continuous bid optimization, creative testing, remarketing campaigns, and conversion tracking helped maximize sales performance, generating £199k in revenue from £33.4k ad spend.
