Complete Meta Ads Management
From campaign architecture and audience strategy to creative testing and conversion optimisation, I manage the complete Meta advertising funnel.
Meta Ads Strategy
Build a customised advertising strategy around your business goals, customer journey, products and target audience.
Campaign Setup
Create structured campaigns for eCommerce sales, lead generation, retargeting and customer acquisition.
Audience Targeting
Develop prospecting, retargeting, lookalike and custom audience strategies based on your available signals.
Creative Testing
Test different hooks, angles, formats, messages and creatives to identify what drives stronger performance.
Retargeting
Reconnect with website visitors, engaged users, product viewers and other high-intent audiences.
Performance Optimisation
Monitor campaign performance and optimise budgets, audiences, creatives and conversion signals.
The Right Message At Every Stage
Your Meta Ads account should move users from discovery to consideration and ultimately to purchase.
Prospecting & Discovery
Reach new potential customers using strong creative, audience signals and compelling offers.
Engagement & Consideration
Re-engage people who have interacted with your brand, content, products or website.
Conversion & Retargeting
Turn high-intent users into customers with product-focused creatives, offers and conversion campaigns.
Everything Your Meta Ads Account Needs
Campaign Management
- Facebook Ads campaign setup
- Instagram Ads campaign setup
- Sales & conversion campaigns
- Lead generation campaigns
- Prospecting campaigns
- Retargeting campaigns
- Lookalike audience strategy
- Budget & bid optimisation
Tracking & Measurement
- Meta Pixel setup & audit
- Conversion API strategy
- Purchase tracking
- Lead tracking
- Event tracking
- GA4 integration
- Google Tag Manager
- Conversion tracking audit
Creative Testing Built For Performance
Successful Meta Ads require more than audience targeting. I use structured creative testing to identify the messages and angles that generate action.
Test different opening messages to capture attention quickly.
Test different pain points, benefits, offers and customer motivations.
Compare video, static, carousel and product-focused creative formats.
Test promotional messages and value propositions to improve conversion performance.
Optimisation Focused On Business Results
The objective isn't simply to spend more. It's to generate more profitable customers from every advertising pound or dollar.
Purchases
Example Meta Ads campaign performance focused on driving online purchases.
Cost Per Purchase
Example campaign showing efficient acquisition through structured optimisation.
Purchase ROAS
Example return on advertising spend from a conversion-focused Meta campaign.
Meta Ads Questions
Do you manage both Facebook and Instagram Ads?
Yes. I manage Meta advertising campaigns across Facebook and Instagram depending on the campaign objective and audience.
Do you work with eCommerce businesses?
Yes. I specialise in performance-focused campaigns designed to generate purchases, improve customer acquisition and scale profitable advertising.
Can you set up Meta Pixel and Conversion API?
Yes. I can audit or implement Meta Pixel events and Conversion API alongside your wider conversion tracking setup.
Do you provide creative strategy?
Yes. I can develop creative testing strategies around hooks, angles, formats, offers and customer pain points.
Can you audit an existing Meta Ads account?
Yes. I can review campaign structure, audiences, creatives, tracking, budgets and performance to identify optimisation opportunities.
Ready To Scale With Meta Ads?
Get a free review of your Meta Ads account, tracking setup and campaign structure — and find the biggest opportunities to improve performance.
Get My Free Meta Ads Audit