Statfold White Level

For Statfold White Label, we implemented a performance-focused Google Ads strategy designed to maximize conversions while maintaining a low cost per acquisition. The campaign structure was optimized by separating high-intent keywords, branded searches, and service-specific targeting to improve budget allocation and ad relevance.

We conducted in-depth keyword research to identify search terms with strong buying intent and continuously refined negative keyword lists to eliminate irrelevant clicks and reduce wasted ad spend. Highly optimized ad copy with compelling offers and strong call-to-actions helped improve engagement, resulting in an impressive 11.95% CTR.

Our strategy also included audience segmentation, location targeting, and smart bidding optimization to focus on users most likely to convert. Conversion tracking and performance analysis allowed us to continuously improve campaign efficiency and scale winning keywords and ad groups.

Additionally, we optimized landing page relevance and user experience to improve lead quality and increase conversion rates. Through continuous A/B testing, bid adjustments, and data-driven optimization, the campaigns achieved an excellent 11.84% conversion rate while maintaining a highly efficient £7.88 cost per conversion.

Our strategy included detailed keyword research to identify high-converting kitchen worktop search queries, while aggressively adding negative keywords to eliminate wasted spend from irrelevant traffic. We created highly optimized ad copy with strong CTAs and value-driven messaging to improve engagement, resulting in a 6.14% CTR.

We also optimized audience targeting by focusing on users actively searching for kitchen renovation and worktop installation services in targeted service areas. Smart bidding strategies and conversion tracking were implemented to maximize lead quality and improve campaign efficiency over time.

Additionally, we continuously monitored search term reports, adjusted bids based on device and location performance, and optimized landing page experience to improve conversion rates. Through consistent A/B testing and weekly optimization, the campaigns generated 140 conversions from a total ad spend of £4.2k while maintaining profitable lead acquisition costs.