London Kitchen Shop

For London Kitchen Worktops, we implemented a full-funnel Google Ads strategy focused on generating high-intent leads at the lowest possible cost. We restructured the campaign architecture to separate branded, non-branded, and location-based search terms for better budget control and targeting accuracy.

Our strategy included detailed keyword research to identify high-converting kitchen worktop search queries, while aggressively adding negative keywords to eliminate wasted spend from irrelevant traffic. We created highly optimized ad copy with strong CTAs and value-driven messaging to improve engagement, resulting in a 6.14% CTR.

We also optimized audience targeting by focusing on users actively searching for kitchen renovation and worktop installation services in targeted service areas. Smart bidding strategies and conversion tracking were implemented to maximize lead quality and improve campaign efficiency over time.

Additionally, we continuously monitored search term reports, adjusted bids based on device and location performance, and optimized landing page experience to improve conversion rates. Through consistent A/B testing and weekly optimization, the campaigns generated 140 conversions from a total ad spend of £4.2k while maintaining profitable lead acquisition costs.