Essential Autowerks

For Essential Autowerks, we built a lead generation focused Google Ads strategy targeting high-intent local car detailing searches. We optimized keyword targeting, implemented negative keywords to reduce wasted spend, improved ad copy CTR, and used location-based targeting for better lead quality. Continuous bid adjustments, conversion tracking, and landing page optimization helped consistently generate quality leads while maintaining an efficient £16.82 cost per lead from £1.5k monthly ad spend.