338 Conversions at £13.36 CPA for ED AutoCare

Traffic was there, but calls weren't converting

ED AutoCare, a local automotive service business, was running Google Ads with decent click volume but weak call and lead volume relative to spend. Without proper call tracking, it was hard to tell which campaigns and keywords were actually driving real customer calls versus just clicks.

The priority was getting accurate visibility into what was working, then rebuilding the campaign around the locations and search terms that actually produced calls.

Rebuilding around call tracking and location data

• 01 Implemented call tracking so every conversion could be tied back to the exact campaign, keyword, and ad that generated it.
• 02 Applied location-based bid adjustments, increasing spend in service areas with proven conversion rates and pulling back from low-performing zones.
• 03 Rebuilt ad copy and call extensions to push high-intent searchers straight to a phone call.
• 04 Tightened keyword targeting around service-specific, high-intent local search terms.
• 05 Reviewed call-quality data weekly to keep optimising toward conversions that actually became paying customers.

338 conversions at £13.36 CPA

With call tracking and location targeting in place, the account delivered 338 conversions from £4.53K in spend — a £13.36 cost per acquisition that made local lead generation both predictable and affordable for the business.